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The Product Development Division develops on-line games (Pick 3, Pick 4, Keno, Keno Bonus, Mega Millions Lottery Tickets, Megamillions, Megamillion, Mega Million, Powerball Lottery Tickets, Powerball Tickets and Powerball Online, Bonus Match 5, and Mega Millions) and instant products (scratch-off games). To increase sales, the Division also plans promotions.

The Division oversees one unit: Instant Products

Functions of the Research and Planning Division started with the Electronic Data Processing, Research and Development Division from which the Research and Planning Division emerged as a separate entity in 1997.

Under the Division are two units: Managing for Results; and the Minority Business Enterprise Program.

The Division is responsible for Advertising; and Publications.