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In 2001, the Creative Services Division was initiated. The Division develops
advertising strategies to achieve the Lottery Agency's sales and revenue
objectives. It evaluates the effectiveness of advertising in terms of reach,
frequency, and impression on audiences. Advertising time and space for
jackpot announcements, new product introductions, promotions, and winner
awareness is purchased by the Division. To inform consumers about Lottery
products, promotions, and programs, the Division manages the development and
production of advertising materials for television, radio, and print media,
as well as at retail sales outlets.
The Division is responsible for Advertising; and Publications. The Information Technology Division began as the Electronic Data Processing, Research and Development Division, and reorganized under its present name in 1997. The Division manages the operation of data processing systems that support Lottery gaming activities. It also provides technical assistance to the Agency, and develops and supports internal data systems, the local area network, and website infrastructure. Three units are directed by the Division: On-Line Gaming System Management; Operations; and Systems and Programming. The Product Development Division develops on-line games (Pick 3, Pick 4, Keno, Keno Bonus, Mega Millions Lottery Tickets, Megamillions, Megamillion, Mega Million, Powerball Lottery Tickets, Powerball Tickets and Powerball Online, Bonus Match 5, and Mega Millions) and instant products (scratch-off games). To increase sales, the Division also plans promotions. The Division oversees one unit: Instant Products |