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FOR MORE. "We've had interest from nearly every lottery operator in
Europe, and they're keeping a close watch on how the game goes," Camelot
Chief Executive Dianne Thompson says. "With new countries, we can increase
revenues in a controlled way and should get growth in the game for years to
come." This formula has worked well in the U.S. Mega Millions started out as The Big Game back in 1996 with just six states, and today it boasts 11. On Feb. 20, one player from Virginia bagged $239 million in the draw. For Europeans, used to national jackpots that languish around the $10 million mark, these sums are astronomical. This week's EuroMillions rollover jackpot is $24 million. O.K., so that may be peanuts to your average American player, but not to those like Leconte, whose win has turned her into a confirmed gambler. "This Friday is a rollover? You bet I'll play again." For the lottery companies, that's just the ticket. Lottery profits are supposed to go to fund public schools. |