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Three days before the draw, news broke that a billboard with a EuroMillions ad had crashed down on three vans in Birmingham, causing tens of thousands of dollars worth of damage. And on the launch day itself, the new game's $19 million jackpot was overshadowed by the $32 million double rollover of the Britain's existing national lottery. To cap it all, only one British player scooped a six-figure sum.
LUCKY STARS. Then there was the consortium's choice for the first draw's date -- Friday, Feb. 13. While of no significance in Spain, Friday the 13th is widely held as unlucky in Britain. It used to be thought of as malchanceux in France too, until the national lottery turned that tenet on its head by holding superjackpot draws on the date. And France's luck held out for the first EuroMillions, which gave that country the jackpot winner and several second- and third-tier prizes.
Perhaps the most important element of a successful lottery -- evolution -- was written into EuroMillions' design from its inception. Most games face times when players loose interest, forcing the designers to change the rules or risk losing sales. With the new lottery, other European countries are expected to join over the next two years, continually spurring growth, adding sales -- and edge -- to the game, backers figure.