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Of course, the big winners will be the companies running the game and the national governments that take a hefty tax cut from them. For the state-owned Spanish group, these two are one and the same. For privately owned Camelot and the part-state, part-private French operator, the two governments are still set to earn millions of dollars a year. In Britain, the state takes a 12% slice of Camelot's sales, which averaged $160 million a week in 2003.

BRITISH RESERVE.  With a base of 90 million players, the EuroMillions bid seems like a sure bet -- although, as any gambler knows, it's never that simple. The French wing of the megalottery got off to a strong start, with humorous ads spoofing the Gallic love for protests and demonstrations. But the Spanish and British campaigns were slower out of the gate. With parliamentary approval given to the Loterias y Apuestas del Estado only on Feb. 6, Spain failed to advertise the new game before the first draw on the 13th. It finally kicked off a series of radio and press ads a week later, just before the second round.
 To please both camps, the consortium designed EuroMillions to offer higher odds of winning the jackpot than its U.S. counterparts -- and higher odds of winning smaller cash prizes than the existing national lotteries.