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NATIONAL DIFFERENCES.  To increase their chances of success, the lottery's designers studied U.S. multi-state, six-figure jackpot games like Powerball and Mega Millions that draw on huge player bases to create ever-mounting winning sums. "But it wasn't as easy as simply copying America," explains Caroline de Fontenay, head of strategy for EuroMillions at La Française des Jeux. "We had three languages, three different legal systems, and two currencies to deal with." Clearing those hurdles took time.

Tackling the various culture clashes was no mean feat, either. British bettors have come to expect large cash prizes from games in which jackpots are rolled over for weeks at a time. Yet the French are more accustomed to smaller payoffs, says de Fontenay. To please both camps, the consortium designed EuroMillions to offer higher odds of winning the jackpot than its U.S. counterparts -- and higher odds of winning smaller cash prizes than the existing national lotteries.
For the state-owned Spanish group, these two are one and the same. For privately owned Camelot and the part-state, part-private French operator, the two governments are still set to earn millions of dollars a year. In Britain, the state takes a 12% slice of Camelot's sales, which averaged $160 million a week in 2003.